We opened our Cuba Street PopUp shop at the end of October 2020.

Covid struck my usual markets & events industry hard, and I wasn't ready to give up my business, so I needed to adapt quickly to the changing climate. 

When I saw the little wee (perfectly sized) shop on Cuba St was available, everything fell into place seamlessly and we were open within a couple of weeks.  Don't you love it when that happens!

We happened to have all shop fittings ready to go and a beautiful range of stock.

It was an absolute pleasure to be there for 11 months.  Cuba St is full of vibrancy.

What started off as a plan for summer withstood my second ever winter trading season, and offered me an opportunity to fine tune my collection to bring you more of the styles you love and to introduce some new gems.

Even though we were just a little fish amongst some very big fish, I adored the warm festival vibe that we had going on in Cuba. (and I know my team adored it too)

I'm always amazed at how open and friendly you all are when you step into the store.  Personally I like to steer clear of sales assistants, so it really means a lot at how open and generous of spirit you all are.

Those connections enrich everything about our brand, and have become a part of the everyday vision we have.

I love it when women connect, and I know fashion/art is a powerful medium for connection. Women are better together.

Kia ora beautiful wahine.

Em x